MedSource/BizSource Advisors Playing Matchmaker

InfoFree.com profile of MedSource/BizSource Advisors

Sources: Interviewed MedSource/BizSource owner Steve Deas, reviewed his company's website and other online sites

Photo contact: Steve Deas, 706-540-0351, sldeas@bellsouth.net

MedSource/BizSource Advisors Playing Matchmaker

by Leo Adam Biga 

Matchmaker, Matchmaker, Make Me a Match...

Steve Deas believes he's found a niche in the lead generation field with a start-up he and business partner Jack Lavin have formed. Their Athens, Ga.-based MedSource/BizSource Advisors plays matchmaker by bringing vendors and customers together over in-demand services or products.

"We're matching the two ends to bring them to the middle," says Deas. "I did extensive research and I did not find another company doing quite what we're doing. I think we're offering something that can be a win-win situation in that            matchmaking arena."

Decades of medical services management experience convinced Deas a liaison or broker lead generation business could fill an unmet need.

"I know how difficult it is at times to do the due diligence on companies and know about their products or services," he says. "I've always had the entrepreneurial spirit. I'm always looking for a new mousetrap. I look for things that maybe someone has tried but just hasn't reached out far enough to grasp it."

Only the Best Will Do

Deas says MedSource/BizSource performs an important service by vetting or qualifying prospective product-service providers. He says his firm only decides to represent a vendor after a thorough analysis.

"We have to know the people we represent. They must have a reliable company and a good background. We want quality. We want compassionate, caring companies. We don't want to get too large. We'll build ouselves up to about a dozen companies, but we're being extremely selective."

Deas says MedSource/BizSource looks to promote recession-proof vendor products or services, such as document destruction and information technology, that have wide application to both healthcare practices and small businesses.

Client vendors, he says, must show growth potential. MedSource/BizSource helps clients enter new market segments by bringing new customers to the table.

He says the same qualifying process is applied to the health care groups or small businesses he looks to match with vendors because fostering long-term business relationships is the end goal.

Finding the right fit takes time.

"It's just a matter of being labor intensive. I have a good sense for how to get directly into the decision maker, and that's what you have to do."

From One Lead Generation Company to Another

Deas does a lot of cold calling. Good lead data helps to target his calls and he's found solid support there from Database101 and its new InfoFree.com platform.

"I used Database 101 on several consulting jobs where I needed specific data.

I sought a neurologist to join a neurology practice. I needed new client prospects for a website developer. In each case Database gave me relevant lists with great success.

"Now I'm using InfoFree to locate small businesses and medical practices I want to communicate with. I use it by zip code, by town, and I find InfoFree works extremely well for our lead generation business. Most probably I go to the website a half dozen times a day just to pull up something. I can do a quick review of it to see data I need to look at or move it over to an Excel file for later use. It's there for me to cut, paste, do wherever I want to with."

He says InfoFree has "absolutely, unequivocally helped immensely in getting specific data and information I need for a particular client on many occasions." He adds, "As a new company we need to utilize a platform like InfoFree. If I was not using InfoFree, then I would not be where I am now." 

With InfoFree's assistance he and Lavin hope to realize a dream.

Deas says, "Our goal is to grow over the next 3 to 5 years to where it is a company that someone younger would want to come in, massage, take it and run with it."