Design of the Week: Hi Res Media

 

by josh.nelson posted in Design of the Week on Tuesday, September 25th, 2012 at 4:34 pm

Why it’s the Design of the Week

• Photography – Hi Res Media specializes in high quality photography so it is no surprise that this is the first thing that jumps off the postcard. The pictures have great lighting and composition which are key aspects to making your pictures standout.

• Framing Graphics – Sometimes it can be effective to add a nice framing graphic to make a picture pop. Having the frame draws the eyes to the picture itself which is what they want for this particular piece.

• Background Color Scheme – The dark brown background used in this piece complements both the climate location of the house (Arizona) and the general color scheme of the card.

• Layout Flow – The piece starts with the main picture on the right hand side and works its way left and finally down to the just listed text in the bottom-left corner. This is a very natural way for people to read and take in information and it is used effectively here.

Background
Hi Res Media LLC. is a professional photography and video production company located in Tempe, Arizona. Hi Res Media. High Res Media has worked with thousands of satisfied clients; from individuals to corporations, and is dedicated to providing top quality media, excellent customer service and building long lasting business relationships with each and every one of our clients.

Josh Nelson: I noticed that all of your orders are jumbo postcards, why is that?
Anthony Benton: Most of our clients prefer it. It allows them to have larger pictures and add more info. It also stands out a little more against smaller sized mail.
Josh: How do postcards fit into your client’s marketing plans?
Anthony: We work with a lot of real estate agents and postcards are a great marketing tool for them to use. We take the pictures, create the cards, create a virtual tour, and then mail the postcards to the area surrounding if it is a just listed postcard.
Josh: So when you send out postcards to the surrounding areas do you use a mailing list that you created or expresscopy’s list?
Anthony: We usually use a list that we create. We have used expresscopy.com for mailing lists twice when we were short on time and it worked well.
Josh: What is it about your postcards that you think appeals to customers?
Anthony: Well I think it is a combination of two things. What we do well and what expresscopy.com does well. On our end we really strive for superior quality in our photos. Couple that with jumbo postcards and you have a piece that really stands out and makes an impression. For expresscopy.com, it is all about the quality of the postcards. They have a great thick and heavy feel to them which, I think, comes across as very professional to the customers. The lamination really makes our photos pop off the card.
Josh: How do you determine the design and layout of the postcards?
Anthony: We have an in-house guy who takes care of the design of our postcards. We also work with our clients if they want to make any tweaks to the mail pieces.
Josh: What role does expresscopy.com play in your marketing success?
Anthony: Expresscopy.com is huge for us. They probably account for 50-75% of what we do marketing-wise. It works great for us because our clients get strong results because of it. The whole process is not only easy but it also allows us to design, print, and mail all in one swoop.
Josh: Have you ever contacted our VIP Support reps for assistance?
Anthony: I’ve talked with them when we used an expresscopy.com mailing list. Scott Candey was great and extremely professional. I do want to say one thing and that is that I think It’s awesome that expresscopy.com calls us after we place orders to make sure everything went smoothly. It just shows they care about the customer.