The importance of testing your marketing emails
If you send an email without testing it first, you may be disappointed with
the results. Your open rates could be low, the click-through numbers may be less
than stellar and you may find that it was an unsuccessful campaign that didn't
bring in much business.
You may think your latest email campaign looked great and featured exciting copy, but your clients may disagree. If your last blast didn't perform as well as you hoped, there were probably some improvements you could have made. Next time, test your email before sending out a blast to thousands of names on a mailing list.
Testing doesn't have to be difficult. Come up with some different email layouts, subject lines and headers and send them off to a few names on your email list. You can also test variables such as prices, message lengths and different wording. The email that performs the best during the testing is probably the piece you should send to the rest of your prospective customers.
Even though testing may seem time-consuming and unnecessary, it can really make a difference in how email marketing can impact your advertising strategies and increase sales.
Mailing list news brought to you by www.infofree.com, home of unlimited sales leads, mailing lists, and email solutions.
You may think your latest email campaign looked great and featured exciting copy, but your clients may disagree. If your last blast didn't perform as well as you hoped, there were probably some improvements you could have made. Next time, test your email before sending out a blast to thousands of names on a mailing list.
Testing doesn't have to be difficult. Come up with some different email layouts, subject lines and headers and send them off to a few names on your email list. You can also test variables such as prices, message lengths and different wording. The email that performs the best during the testing is probably the piece you should send to the rest of your prospective customers.
Even though testing may seem time-consuming and unnecessary, it can really make a difference in how email marketing can impact your advertising strategies and increase sales.
Mailing list news brought to you by www.infofree.com, home of unlimited sales leads, mailing lists, and email solutions.
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